Telecommunications, Media & Entertainment

With vast amounts of data accumulating daily, telecommunications, media and entertainment organisations are constantly challenged to turn this data into up-to-date, reliable, actionable information.

A comprehensive solution portfolio for data warehousing, information management, business intelligence, performance management, planning and advanced analytics is required to create meaningful, accurate and up-to-date information – information that helps understand, manage and predict financial and operational performance.

By unlocking data captured in operational and financial systems and coupling it with the right capabilities, telecommunications, media and entertainment organisations can create competitive advantage in areas such as:

• Customer care and insight: Gain a single view of customers to help minimize churn, increase wallet share, improve customer satisfaction and loyalty, service mass market customers more cost effectively, and build longer-lasting and more profitable subscriber relationships.
• Marketing: Execute campaigns that drive revenue and market share growth.
  Decision Making: Reporting, analytics, dashboards, real-time information access, planning and scorecards that create a better understand performance and enable managers to make more informed decisions.
• Operational efficiencies: Optimising internal operations - including finance, IT, customer service, HR, sales - to ensure the entire organization is running at peak efficiency.
• Financial Performance Management: Planning, budgeting and forecasting, including product and customer profitability, scenario modelling.