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We make digital dreams become a digital reality

Cognition is an innovation and strategy consultancy working with organisations to unlock the potential of digital, cognitive, and mobile solutions as part of a digital transformation strategy.


Redefine. Reimagine. Rewire.

We think in systems and metaphor, create in experiences and technology, and relate with compassion and empathy. We obsess about what’s next and what we need to do to get there.

Shifting the digital dial

As part of an ecosystem, we exist to unlock what is possible with your digital initiative, enabling you to reimagine, redefine and rewire your business – as you need. We work with those charged with innovating the business, navigating digital disruption and turning information into an asset. Applying both left and right brain methods, we help you design, make and optimise your digital experience.

We use a combination of cognitive methods, design thinking principles, and agile work practices, as part of a partner ecosystem – so that you can effectively realise the investment you are making in digital transformation.

We're part of Certus Group

Cognition was spun out of its parent company, Certus, a Platinum IBM Business Partner that specialises in integrating multiple technologies and solutions in and across multiple cloud architectures, in 2017. Cognition’sapproach provides enterprises withthe perfect combination of people-centred design and agile development methods to improve solution development, efficiency and marketability.

Cognition’s team is led by Managing Partner, Craig Parnham, the former CEO of Sush Mobile, Head of Mobile Products for Spark New Zealand and General Manager of Telstra Digital.

Our leadership team

We are a team of strategists, designers and technologists dedicated to applying design thinking to realise the potential of digital, cognitive and mobile solutions with clients and partners.

Our Services

Cognition exists to instil the power of humanity-centred design at the heart of business value creation.


Make your digital dreams a digital reality

Learn more about how we apply both left and right brain methods to help you design, make and optimise your digital experience.