When it comes to redesigning business processes, the challenge is often where to start. The complexity, technical challenges and interdepartmental politics can often lead us to do nothing, paralysed by the weight of our processes. This is why it's essential to take a Bi-modal approach.
With the explosion in Big Data, the modern marketing department now has access to more data than ever before. Yet traditional IT systems struggle to keep pace with the agile needs of a marketing department. This often leads to marketing working around IT, rather than with them, which is time consuming and generally gleans poor results. Building agility into your foundational data warehouse removes this problem, giving you the ability to unlock the hidden value of your data.
Data accuracy is a critical consideration for the modern marketer. Only by understanding all the interactions and inputs of any given customer, across multiple systems and Business Units, can you build a true picture of them and their needs. On the other side of the coin, mishandling customer data or providing poorly targeted or, worse still, inappropriate offerings can be extremely damaging to your brand.
Whilst it is possible to apply B.I. tools over existing data sets, continuing to build solutions, layering on tools, and making decisions on bad data is just building a house of cards that will eventually come tumbling down.
To create a successful data-driven marketing strategy that can deliver both incremental revenue and strategic value, you must start at the foundational level. If you get this right, you can start to build effective data-driven marketing strategies that will not only better serve the needs of your department, but deliver both differentiation and competitive advantage for your organisation.
Do you want to fix these problems once and for all, using technology that really works? Then Data Vault 2.0 is almost certainly the answer. DV 2.0 provides significantly increased data accuracy, in a faster and more agile way, that is also less expensive for your organisation to build and maintain.
It is time to step up and embrace the Data-Driven Marketing Era with DV 2.0.
A few simple questions to ask yourself:
Is your organisation's data a marketing asset?
Can you leverage your organisational data for marketing strategy?
Is your data accessible and do you have a single customer view?
Can you create data-driven marketing programs in a timely and agile way?
Is data gathering and manipulation a drain on your department's resources?
Is IT slow and costly to respond to new data requirements?
Data Vault 2.0 is a unique system of data warehousing that was created from the ground up to deal with the real-world data challenges that most businesses are facing today.
ENTERPRISE IT
Certification in Data Vault 2.0 demonstrates that you are well briefed in the standards, methods, architecture and design of end-to-end data warehouses for a corporate level.
MOBILE
At Certus we understand the importance of supporting our customers through their Data Vault 2.0 journey and have offer a series of services that allow you to manage your learning, design, implementation and ongoing support.
BUSINESS APPLICATION DEVELOPMENT
Data Vault 2.0 offers both fast deployment times and unmatched success rates delivered through a consistent, repeatable and pattern based methodology that goes all the way down to the implementation level.
IBM CLOUD/TOUCHSTONE/WEB
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Meet Chris
Chris Ride has an extensive entrepreneurial and consulting background in technology and IT. Chris is uncompromising about using technology to serve people and radically improve process and productivity.
